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The Orvis Quick-Start Guide to Fly Fishing is the only book a first-time angler needs to go from zero to catching fish in no time at all. Many people believe that learning to fly-fish is very difficult, but the truth is that, with a little expert instruction, anyone can become a successful fly fisher in…
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“The Great Awaits” is a brand-content campaign designed to express Orvis’s dedication to helping its customers experience the wonder and awe in nature. Designed as feature spreads in the Orvis catalog, they were also built as web pages on the company site. Phil Monahan oversaw the project, writing two of the four features and editing…
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From 2021-23, Phil Monahan conceived, planned, wrote, and oversaw production of “Follow the Water,” a multi-media campaign designed to encourage support for Everglades restoration. With the help of the Orvis Creative department, an external film crew, and a variety of experts in the field, Phil was able to tell a complex story in an engaging…
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The “Moment of Chill” campaign—conceived and executed by Phil Monahan—was a series of short videos, posted daily to Orvis’s social-media channels, designed to help consumers pause and de-stress from the frantic pace of the holiday season and connect to the natural world. The videos would break through the noise of the holiday, reminding viewers of…
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The Orvis News blog site—launched by Phil Monahan in September 2010—was conceived as a way to express the brand’s passions and core values. The blogs were not about Orvis, but they represented the things that Orvis stands for. From the start, the stated goal of Orvis News was to educate, entertain, and inspire, and content ran the gamut…
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PHIL MONAHAN || Creative Content 