Author Archives: amangler

The Orvis Quick-Start Guide to Fly Fishing is the only book a first-time angler needs to go from zero to catching fish in no time at all. Many people believe that learning to fly-fish is very difficult, but the truth is that, with a little expert instruction, anyone can become a successful fly fisher in a matter of days. Phil Monahan’s just-the-basics approach will teach you what makes fly-fishing so special, exactly what tackle and gear you need for any given fishing situation, how to cast a fly rod, and fundamental fly-fishing techniques that catch fish. Continue reading →

“The Great Awaits” is a brand-content campaign designed to express Orvis’s dedication to helping its customers experience the wonder and awe in nature. Designed as feature spreads in the Orvis catalog, they were also built as web pages on the … Continue reading →

From 2021-23, Phil Monahan conceived, planned, wrote, and oversaw production of “Follow the Water,” a multi-media campaign designed to encourage support for Everglades restoration. With the help of the Orvis Creative department, an external film crew, and a variety of … Continue reading →

The “Moment of Chill” campaign—conceived and executed by Phil Monahan—was a series of short videos, posted daily to Orvis’s social-media channels, designed to help consumers pause and de-stress from the frantic pace of the holiday season and connect to the … Continue reading →