About

With more than 30 years experience working in print, web, and video, Phil Monahan specializes in creating compelling content and social marketing campaigns that drive home brand messages and bring audiences back for more. The vast majority of his efforts have been in the sporting industry, where he has established himself as a proven expert at building communities and developing brand affinity and loyalty, which lead to sales.

Experience

MidCurrent (Toronto, CA)
Editor-in-Chief | December 2024–December 2025

• Oversaw all new content for world’s most comprehensive fly-fishing website
• Planned and created weekly email newsletter sent to 80,000 subscribers
• Produced increases in open rate, click rate, and time on site during tenure
• Managed all company social media
• Took part in all strategic planning and new projects

The Orvis Company (Sunderland, VT)
Creative Manager of Brand Content | September 2010–October 2024

• Oversaw all non-selling online content for $300MM retail company–print, web, video, email, and social media
• Focus on branding and affinity-building through engaging content
• Managed all company social media, with 1.2M followers
• Built from scratch a blog site that now receives 2MM+ visits per year

Freelance Content Creator (Sandgate, VT) | January 2009–September 2010

Writing/editing/video production for clients in a wide variety of industries–from international finance to ice hockey to vertical farming.

Morris Magazines (Augusta, GA)
Editorial Director | November 2002–December 2008

American Angler Magazine (Arlington, VT)
Editor | August 1998–December 2008

Outdoor Life (New York, NY)
Senior Associate Editor | May 1996–July 1998

Education

Rutgers University September 1991–May 1996
Completed all but dissertation for a Ph.D. in English

University of New Hampshire September 1989–May 1991
M.A. in English

Columbia University September 1984–May 1988
B.A. in English