The Orvis News blog site—launched by Phil Monahan in September 2010—was conceived as a way to express the brand’s passions and core values. The blogs were not about Orvis, but they represented the things that Orvis stands for. From the start, the stated goal of Orvis News was to educate, entertain, and inspire, and content ran the gamut from how-to, to video, to contests, to conservation issues.
Over his 14 years at the helm, Phil Monahan published more than 11,600 posts, and at its height, Orvis News drew more than 5 million visits annually. Along the way, the site built a vibrant and loyal online community.
PHIL MONAHAN || Creative Content 